The story begins in 1972. Biologist and naturopath Jean Paul Llopart joined forces with beautician Rosanne Verlé to create Phytal, a natural cosmetics brand designed for beauty therapists.
They laid the foundations for Naturo-Esthétique®, a concept inspired by their revolutionary approach in which beauty is inseparable from overall health and ecology. Over the years, they developed innovative and effective products and methods (professional treatments packaged in ampoules, Gommage Contact+, anti-ageing Prelude 108, etc.) formulated without synthetic preservatives. Integrated into Laboratoires Jérodia in 2004, a group specialising in ‘natural beauty and health’, the brand took on a new dimension and became PHYT’S.
PHYT’S aims to stay true to its origins and values:
Today PHYT’S priorities are still the same: to offer certified organic cosmetics formulated with ingredients of natural origin, and professional treatments based on technical know-how and effectiveness to meet the needs of beauty therapists.
PHYT’S offers and extended range of products to suit everyone.
To choose PHYT’S is to choose a unique brand that aims to:
To date, thousands of beauty therapists in France and around the world trust PHYT’S