Phytal is founded by Jean-Paul Llopart, biologist and naturopath, and Rosanne Verlé, a beautician. In 1972, Phytal is a brand that focuses on cosmetics of natural origin developed for beauty salons. Revolutionary in his approach to beauty which he considers inseparable from health, Jean-Paul Llopart then lays the foundations of his 'Naturo-Esthétique®' range. Early on, a few leading products helped build the brand's recognition: Crème Absolue, Gommage Contact+ exfoliating mask and the purifying Sérum C17
J.P Llopart discovers a way to package thick or semi-thick products' formula in glass ampoules and filed a patent. The following year, all the brand's products are packaged like that. Glass ampoules ensures the products are kept in an air-tight environment and are therefore not contaminated. Each ampoule contains one single-use treatment dose for one treatment.
Phytal becomes PHYT'S AROMATIC. The name is taken from the words phytotherapy (treatment by plant maceration) and aromatherapy (treatment with essential oils).
The products are now also packed in aluminium tubes, to sell them directly to clients who had tried the professional treatments in a salon.
Professional treatment packs are created by combining different product's ampoules together - they come wrapped in a bubble pack. One bubble pack = one treatment.
PHYT'S launches a range for men starting with an aftershave lotion. This range will be known later as ''Phyt's Men''
The very first Naturo-Esthétique® training centre opens its doors in Alenya in the Pyrénées-Orientales region. Phyt's changes the material used to manufacture the tubes and starts using polyfoil which helps in the preservation of the products and is 100% recyclable.
Creation of Laboratoires Jérodia and Institut Jérodia in Crayssac (France) and specialising in dietary supplements.
Phyt's, alongside other companies, takes part in writing up the Charte Cosmébio, a private chart which aims at creating ethical products for the consumer.
PHYT'S AROMATIC becomes Laboratoires PHYT'S. PHYT'S is bought out by Thierry Logre, a biologist passionate about phytotherapy, aromatherapy and non-traditional medicine. Already the head of a dietary supplement Laboratory, he takes control of the brand motivated by a desire to keep the spirit and uniqueness of PHYT'S alive.
L'Institut Phyt's opens its doors in an old wine cellar in Caillac (close to Cahors in the heart of the Lot, France). Another brand, Gamarde, is launched bringing together the healthy properties of the natural mineral water from Gamarde-les-Bains with Organic Argan oil in a bid to help sensitive skin types.
The company buy Bionatural® a brand specialising in retail and professional products for the body.
PHYT'S creates the very first fully organic-certified make-up line. PHYT'S ORGANIC MAKE UP is unique in that sense that it offers a comprehensive range of products.
The brand's Research & Development department create a SPF50 sun cream with a light, easily-absorbed texture. New product ranges follow such as Aquaphyt's based on super-moisturising naturally-sourced hyaluronic acid.
The White Bio-Active Phyt's range is launched reinforcing Phyt's will to offer top products such as its brightening creams. Tests confirms the brightening qualities of this innovative formula: 'Phyt's Whitening Complex' based on bearberry, liquorice and essential oils (celery, carrot seed, etc.).
PHYT'S celebrates its 40th anniversary and acquires Françoise Morice Beauty College and brand of products.
Organic skin care is not just about beauty. It's about giving your skin a chance to look and feel at its best. And it's about results.
Your skin is the largest organ in your body. Keeping it healthy with natural and certified organic ingredients will help fight signs of aging, heal faster and look better. Although appearance is not the most crucial factor, your skin does act as your "face" to the world.
PHYT'S offers you a choice of carefully crafted organic beauty products which target different skin types & conditions. The products' formulations are based on ingredients taken from nature and that achieve the same results as products of chemical origin. PHYT'S is for discerning users who look for quality and effective products which will do their job without damage to the environment and to the user's own health.
When you use organic skincare, you choose products whose ingredients work with the sophisticated natural systems of your skin. You lessen the toxic burden on your body as well as support a healthier world and future generations.